{"title":"Feed \u0026 Mess","description":"\u003cp\u003eFeeding time is beautiful chaos. Our silicone bibs, suction plates, bottle drying racks, and teething essentials are built to survive the flying puree and endless spills — because parenting shouldn't come with a side of stress.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e 4 months through toddler years\u003c\/p\u003e","products":[{"product_id":"waterproof-long-sleeve-baby-bib-with-pocket-one-set","title":"Full-Coverage Feeding Smock","description":"\u003cp\u003eThe upgrade from bibs when your little one graduates to solid foods and full-arm mess-making.\u003c\/p\u003e\u003ch4\u003eWhy parents love it\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-sleeve waterproof coverage\u003c\/strong\u003e — protects the whole outfit, sleeves included\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in catch pocket\u003c\/strong\u003e — no more food on the floor\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCute mushroom or apple-pear designs\u003c\/strong\u003e — kids actually want to wear it\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy wipe-clean fabric\u003c\/strong\u003e — rinse, hang, done\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eThe details\u003c\/h4\u003e\u003cp\u003eSize S (6–12M). Waterproof exterior with soft cotton interior. Adjustable neck and cuffs.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e30-day hassle-free returns.\u003c\/em\u003e\u003c\/p\u003e","brand":"New Mama Co.","offers":[{"title":"Mush room \/ S(6-12M)","offer_id":47922113675500,"sku":"1803376647848767488","price":35.92,"currency_code":"USD","in_stock":true},{"title":"Apple Pear \/ S(6-12M)","offer_id":47922113708268,"sku":"1803376647848767489","price":35.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7552\/3564\/files\/94361c974f2ea70e61dead2fb850.png?v=1783724197"},{"product_id":"absorbent-cotton-bib-with-rice-pocket-for-newborns","title":"Cloud-Soft Feeding Bib with Catch Pocket","description":"\u003cp\u003eThe bib that finally does its job — catches the mess before it hits the floor, the highchair, or your last clean outfit.\u003c\/p\u003e\u003ch4\u003eWhy parents love it\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in rice pocket\u003c\/strong\u003e — catches falling food so you clean less\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-absorbent cotton\u003c\/strong\u003e — soft on newborn skin, still wipes clean easily\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdjustable neck closure\u003c\/strong\u003e — grows from newborn through age 3\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5 pastel color options\u003c\/strong\u003e — pink\/blue, beige, grey, yellow, purple\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eThe details\u003c\/h4\u003e\u003cp\u003eMachine washable, tumble dry low. Colors stay vibrant wash after wash. Choose your favorite shade at checkout.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e30-day hassle-free returns.\u003c\/em\u003e\u003c\/p\u003e","brand":"New Mama Co.","offers":[{"title":"Pink blue","offer_id":47922113741036,"sku":"1790228986257485837","price":21.79,"currency_code":"USD","in_stock":true},{"title":"Beige","offer_id":47922113773804,"sku":"1790228986257485827","price":21.79,"currency_code":"USD","in_stock":true},{"title":"Light Grey","offer_id":47922113806572,"sku":"1790228986257485829","price":21.79,"currency_code":"USD","in_stock":true},{"title":"Light yellow","offer_id":47922113839340,"sku":"1790228986257485833","price":21.79,"currency_code":"USD","in_stock":true},{"title":"Light purple","offer_id":47922113872108,"sku":"1790228986257485831","price":21.79,"currency_code":"USD","in_stock":true},{"title":"Pink","offer_id":47922113904876,"sku":"1790228986257485835","price":21.79,"currency_code":"USD","in_stock":true},{"title":"Bean green","offer_id":47922113937644,"sku":"1790228986257485825","price":21.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7552\/3564\/files\/79d353a84ac0b38a01ab23da30e2.jpg?v=1783724200"},{"product_id":"baby-silicone-teether-leaf-for-soothing-relief-single","title":"Sage Leaf Silicone Teether","description":"\u003cp\u003eGentle, natural-looking, and made for baby's littlest first teeth.\u003c\/p\u003e\u003ch4\u003eWhy parents love it\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLeaf shape sized for tiny hands\u003c\/strong\u003e — babies learn to hold it themselves\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft-yet-textured surface\u003c\/strong\u003e — gum-soothing without being harsh\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFood-grade silicone\u003c\/strong\u003e — safe to chew, easy to clean\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFour calming color variants\u003c\/strong\u003e — a set of soft, sage-forward tones\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eThe details\u003c\/h4\u003e\u003cp\u003eBPA-free, phthalate-free. Rinse with warm soapy water. Recommended for babies 3+ months with adult supervision.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e30-day hassle-free returns.\u003c\/em\u003e\u003c\/p\u003e","brand":"New Mama Co.","offers":[{"title":"AAD0028-C","offer_id":47922118951148,"sku":"1805931371219390467","price":20.57,"currency_code":"USD","in_stock":true},{"title":"AAD0028-A","offer_id":47922118983916,"sku":"1805931371219390466","price":18.34,"currency_code":"USD","in_stock":true},{"title":"AAD0028-D","offer_id":47922119016684,"sku":"1805931371219390464","price":18.9,"currency_code":"USD","in_stock":true},{"title":"AAD0028-B","offer_id":47922119049452,"sku":"1805931371219390465","price":20.57,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7552\/3564\/files\/974096dd41fca55d9e50af12badd.png?v=1783724663"},{"product_id":"premium-silicone-baby-bib-with-waterproof-design-one","title":"Premium Waterproof Silicone Bib","description":"\u003cp\u003eThe premium silicone bib designed for the messy toddler years — 1 to 3, when meals become adventure sports.\u003c\/p\u003e\u003ch4\u003eWhy parents love it\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull waterproof coverage\u003c\/strong\u003e — protects clothes, no soaked bibs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep catch pocket\u003c\/strong\u003e — holds surprising amounts of dropped food\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-soft silicone\u003c\/strong\u003e — comfortable on baby's neck all meal long\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMultiple pattern options\u003c\/strong\u003e — modern designs, not cheesy cartoons\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eThe details\u003c\/h4\u003e\u003cp\u003eSized for toddlers 1–3 years. BPA-free, phthalate-free. Dishwasher safe. Rolls up small for the diaper bag.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e30-day hassle-free returns.\u003c\/em\u003e\u003c\/p\u003e","brand":"New Mama Co.","offers":[{"title":"1317","offer_id":47922121113836,"sku":"1804807030779879448","price":22.8,"currency_code":"USD","in_stock":true},{"title":"1330","offer_id":47922121146604,"sku":"1804806055021191168","price":22.8,"currency_code":"USD","in_stock":true},{"title":"1210","offer_id":47922121179372,"sku":"1804807030779879427","price":22.8,"currency_code":"USD","in_stock":true},{"title":"4506","offer_id":47922121212140,"sku":"1804807030779879430","price":22.8,"currency_code":"USD","in_stock":true},{"title":"1036","offer_id":47922121244908,"sku":"1804807030779879433","price":22.8,"currency_code":"USD","in_stock":true},{"title":"0110","offer_id":47922121277676,"sku":"1804807030779879436","price":22.8,"currency_code":"USD","in_stock":true},{"title":"No. 1 Gray","offer_id":47922121310444,"sku":"1804807030779879439","price":22.8,"currency_code":"USD","in_stock":true},{"title":"231","offer_id":47922121343212,"sku":"1804807030779879442","price":22.8,"currency_code":"USD","in_stock":true},{"title":"1718","offer_id":47922121375980,"sku":"1804807030779879445","price":22.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7552\/3564\/files\/eb7a44344b46880a0fa79f590474.jpg?v=1783724870"},{"product_id":"silicone-baby-bib-for-mess-free-mealtime","title":"Everyday Silicone Bib","description":"\u003cp\u003eWipeable, adorable, and sized to grow with your baby — the everyday bib that finally survives daycare and dinner both.\u003c\/p\u003e\u003ch4\u003eWhy parents love it\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFood-grade silicone\u003c\/strong\u003e — rinses clean in seconds, no stains\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in catch pocket\u003c\/strong\u003e — food that misses baby's mouth lands here, not the floor\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFun prints kids love\u003c\/strong\u003e — Forest Animals, Starry Sky, Boats, Peach, Strawberry, and more\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdjustable neck fit\u003c\/strong\u003e — works from 6 months through toddler years\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eThe details\u003c\/h4\u003e\u003cp\u003eBPA-free, phthalate-free. Dishwasher safe. Waterproof and easy to wipe.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e30-day hassle-free returns.\u003c\/em\u003e\u003c\/p\u003e","brand":"New Mama Co.","offers":[{"title":"Forest Animals","offer_id":47922121474284,"sku":"1797555002730905603","price":23.3,"currency_code":"USD","in_stock":true},{"title":"The Vast Starry Sky","offer_id":47922121507052,"sku":"1797555002730905606","price":23.3,"currency_code":"USD","in_stock":true},{"title":"Hart Boat","offer_id":47922121539820,"sku":"1797555002730905609","price":23.3,"currency_code":"USD","in_stock":true},{"title":"Pink Peach","offer_id":47922121572588,"sku":"1797555002730905612","price":23.3,"currency_code":"USD","in_stock":true},{"title":"Strawberry Shortcake","offer_id":47922121605356,"sku":"1797555002730905615","price":23.3,"currency_code":"USD","in_stock":true},{"title":"Blueberry Girl","offer_id":47922121638124,"sku":"1797555002730905618","price":23.3,"currency_code":"USD","in_stock":true},{"title":"Green Frog","offer_id":47922121670892,"sku":"1797555002730905621","price":23.3,"currency_code":"USD","in_stock":true},{"title":"Gray Penguin","offer_id":47922121703660,"sku":"1797555002730905624","price":23.3,"currency_code":"USD","in_stock":true},{"title":"Car Boy","offer_id":47922121736428,"sku":"1797555002730905627","price":23.3,"currency_code":"USD","in_stock":true},{"title":"Harry Banana","offer_id":47922121769196,"sku":"1790227492909101057","price":23.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7552\/3564\/files\/7017bf784266834b4f6a0e96573d.jpg?v=1783724872"},{"product_id":"childrens-short-handle-spoon-set-for-training","title":"Toddler Training Spoon Set","description":"\u003cp\u003eLittle hands. Real utensils. Big wins at mealtime.\u003c\/p\u003e\u003ch4\u003eWhy parents love it\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShort handles sized for toddlers\u003c\/strong\u003e — builds confident self-feeding\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eErgonomic grip\u003c\/strong\u003e — easy to hold, harder to fling\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMultiple colors\u003c\/strong\u003e — coordinate with the plate set or mix and match\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFood-safe silicone tips\u003c\/strong\u003e — gentle on gums, safe on teeth\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eThe details\u003c\/h4\u003e\u003cp\u003eBPA-free, phthalate-free materials. Dishwasher safe. Recommended for babies 6+ months.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e30-day hassle-free returns.\u003c\/em\u003e\u003c\/p\u003e","brand":"New Mama Co.","offers":[{"title":"Brown","offer_id":47922122260716,"sku":"1790342728592936965","price":24.27,"currency_code":"USD","in_stock":true},{"title":"Dark green","offer_id":47922122293484,"sku":"1790342728592936967","price":24.27,"currency_code":"USD","in_stock":true},{"title":"Beige","offer_id":47922122326252,"sku":"1790342728592936963","price":24.27,"currency_code":"USD","in_stock":true},{"title":"Lavender","offer_id":47922122359020,"sku":"1790342728592936971","price":24.27,"currency_code":"USD","in_stock":true},{"title":"Green","offer_id":47922122391788,"sku":"1790342728592936969","price":24.27,"currency_code":"USD","in_stock":true},{"title":"Avocado green","offer_id":47922122424556,"sku":"1790342728592936961","price":24.27,"currency_code":"USD","in_stock":true},{"title":"Pink","offer_id":47922122457324,"sku":"1790342728592936975","price":24.27,"currency_code":"USD","in_stock":true},{"title":"Offwhite","offer_id":47922122490092,"sku":"1790342728592936973","price":24.27,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7552\/3564\/files\/c78ea72c4e4b8eb90c584a27cc32.jpg?v=1783724908"},{"product_id":"childrens-silicone-plate-set","title":"Silicone Suction Plate + Utensil Set","description":"\u003cp\u003eColorful, safe, and built to survive the toddler food-throwing years — a plate set that finally makes mealtime pretty.\u003c\/p\u003e\u003ch4\u003eWhy parents love it\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% food-grade silicone\u003c\/strong\u003e — soft, non-toxic, and dishwasher safe\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuction base\u003c\/strong\u003e — no more flying plates or floor spaghetti\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatching baby-friendly utensils\u003c\/strong\u003e — perfect grip for little hands learning to feed themselves\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMultiple color combos\u003c\/strong\u003e — pick the palette that matches your kitchen\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eThe details\u003c\/h4\u003e\u003cp\u003eBPA-free, phthalate-free, lead-free. Microwave and dishwasher safe. Recommended for babies 6+ months learning to self-feed.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e30-day hassle-free returns.\u003c\/em\u003e\u003c\/p\u003e","brand":"New Mama Co.","offers":[{"title":"White Silica Gel Spork","offer_id":47922122719468,"sku":"LH7SKG7U0","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Wooden Handle Spork","offer_id":47922122752236,"sku":"Y1KHS3530","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Brick Red Silicone Spork","offer_id":47922122785004,"sku":"BBB9I3D","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Ginger Yellow Silica Gel Spork","offer_id":47922122817772,"sku":"316FLP71Y","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Brick Red Wooden Handle Spork","offer_id":47922122850540,"sku":"370DZ6M2W","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Gray Blue","offer_id":47922122883308,"sku":"91HS8IIOS","price":34.99,"currency_code":"USD","in_stock":true},{"title":"White Wooden Handle Spork","offer_id":47922122916076,"sku":"SXRG75P46","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Gray Blue Wooden Handle Spork","offer_id":47922122948844,"sku":"GIP7WZDGH","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7552\/3564\/files\/ad9e1f064bd8a8db71e7aa6d9474.webp?v=1783724924"},{"product_id":"silicone-baby-teether-for-molar-and-chewing-relief","title":"Molar Relief Silicone Teether","description":"\u003cp\u003eBecause those first molars are coming in fast — and your baby needs something safe to chew on that isn't your finger.\u003c\/p\u003e\u003ch4\u003eWhy parents love it\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTextured surface targets back molars\u003c\/strong\u003e — where teething pain actually lives\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% food-grade silicone\u003c\/strong\u003e — soft on gums, tough on chewing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy grip design\u003c\/strong\u003e — sized for tiny hands to hold and turn\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e16 shapes and colors to choose from\u003c\/strong\u003e — mix and match favorites\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eThe details\u003c\/h4\u003e\u003cp\u003eBPA-free, phthalate-free. Rinse with warm soapy water. Recommended for babies 3+ months with adult supervision.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e30-day hassle-free returns.\u003c\/em\u003e\u003c\/p\u003e","brand":"New Mama Co.","offers":[{"title":"J","offer_id":47922123866348,"sku":"1790321720360198163","price":22.42,"currency_code":"USD","in_stock":true},{"title":"F","offer_id":47922123899116,"sku":"1790321720360198155","price":22.42,"currency_code":"USD","in_stock":true},{"title":"E","offer_id":47922123931884,"sku":"1790321720360198153","price":22.42,"currency_code":"USD","in_stock":true},{"title":"H","offer_id":47922123964652,"sku":"1790321720360198159","price":22.42,"currency_code":"USD","in_stock":true},{"title":"B","offer_id":47922123997420,"sku":"1790321720360198147","price":22.42,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":47922124030188,"sku":"1790321720360198169","price":22.42,"currency_code":"USD","in_stock":true},{"title":"K","offer_id":47922124062956,"sku":"1790321720360198165","price":22.42,"currency_code":"USD","in_stock":true},{"title":"P","offer_id":47922124095724,"sku":"1790321720360198175","price":22.42,"currency_code":"USD","in_stock":true},{"title":"O","offer_id":47922124128492,"sku":"1790321720360198173","price":22.42,"currency_code":"USD","in_stock":true},{"title":"C","offer_id":47922124161260,"sku":"1790321720360198149","price":22.42,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":47922124194028,"sku":"1790321720360198167","price":22.42,"currency_code":"USD","in_stock":true},{"title":"N","offer_id":47922124226796,"sku":"1790321720360198171","price":22.42,"currency_code":"USD","in_stock":true},{"title":"G","offer_id":47922124259564,"sku":"1790321720360198157","price":22.42,"currency_code":"USD","in_stock":true},{"title":"I","offer_id":47922124292332,"sku":"1790321720360198161","price":22.42,"currency_code":"USD","in_stock":true},{"title":"A","offer_id":47922124325100,"sku":"1790321720360198145","price":22.42,"currency_code":"USD","in_stock":true},{"title":"D","offer_id":47922124357868,"sku":"1790321720360198151","price":22.42,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7552\/3564\/files\/97c7bc354f6396e068c6c13b87f9.jpg?v=1783725006"},{"product_id":"feeding-bottle-drying-rack-for-easy-draining","title":"Adjustable Bottle Drying Rack","description":"\u003cp\u003eBecause the daily bottle-washing pile deserves a proper home — not the edge of your sink.\u003c\/p\u003e\u003ch4\u003eWhy parents love it\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdjustable drain arms\u003c\/strong\u003e — fits bottles, pump parts, and sippy cups of every size\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact countertop footprint\u003c\/strong\u003e — space-saving for small kitchens\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlue and pink options\u003c\/strong\u003e — pick your nursery palette\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy-drain tray\u003c\/strong\u003e — water flows out, doesn't pool\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eThe details\u003c\/h4\u003e\u003cp\u003eFood-grade, BPA-free materials. Hand wash the rack. Air dry all baby items on top.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e30-day hassle-free returns.\u003c\/em\u003e\u003c\/p\u003e","brand":"New Mama Co.","offers":[{"title":"Blue","offer_id":47922124652780,"sku":"1788527901213990913","price":30.36,"currency_code":"USD","in_stock":true},{"title":"Pink","offer_id":47922124685548,"sku":"1788527901213990915","price":30.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0763\/7552\/3564\/files\/c5e4c21a4dee96ebe4380a908c97.jpg?v=1783725028"}],"url":"https:\/\/newmamaessentials.shop\/collections\/feed-mess.oembed","provider":"New Mama Co.","version":"1.0","type":"link"}